Before you even think about setting up a website, you have to understand the term search engine optimization and its importance. When you set up a website with the intention of selling a product or service, you have to be able to draw traffic to your website or it's not going to perform the job that you intended for it to perform. The process is not as simple as building a website and expecting everyone to find it. In order for potential customers to find your website, they must be able to locate it during a search, and that's where search engine optimization comes into the picture.
You already know, or should, that once you build a website and upload it to the web, you then have to submit that website to the various search engines in order for anyone to find it when they are conducting a search. You probably also know the importance of Meta Tags in order for those search engines to be able to list your site so that it does come up in a search. What some new web builders do not realize is how search engine optimization works and its importance. Search engine optimization or SEO involves the placement of a sequence of keywords that are part of the text on your website. They are placed within the website to meet a certain density requirement, usually 1.5%-3% depending on the needs of the website owner. The same key phrases may be rearranged in different ways or spelled differently within the text on your page in order to allow for more keyword optimization within your site. In some cases, commonly spelled words may be deliberately misspelled in order to allow for the proper optimization this is to reflect the different ways that a web surfer may spell those keywords when conducting a search.
The purpose of the keyword placement and density is to give your website the highest placement possible with the search engines, especially the most commonly used, Google. Placing your website high within the search engines means that when someone does a keyword search based on terms that are on your website, you increase the chances that your page will come back as one of the first results. Keep in mind that when people are searching, they only read a certain number of pages within the results, so the sooner your page shows in those results, the better than chances are that someone will actually click on the link that will lead to your page. Unless you are completely familiar with the process of search engine optimization, you may want to hire an SEO expert to take care of this for you to ensure that your site obtains the highest ranking possible.
by: Ashton Dixon
Showing posts with label Web Design and Development. Show all posts
Showing posts with label Web Design and Development. Show all posts
Wednesday, February 11, 2009
E-Learning
Like no other training form, e-learning promises to provide a single experience that accommodates the three distinct learning styles of auditory learners, visual learners, and kinesthetic learners. Other unique opportunities created by the advent and development of e-learning by web design are more efficient training of a globally dispersed audience; and reduced publishing and distribution costs as Web-based training becomes a standard.
Advantages of e-learning often include flexibility and convenience for the learner especially if they have other commitments, facilitation of communication between learners, greater adaptability to a learner’s needs, more variety in learning experience with the use of multimedia and the non-verbal presentation of teaching material.
E-learning facilitates knowledge, competence, and process improvement. It helps learners apply contemporary techniques in the real world. It is a knowledge platform that assists in unlocking the potential within each employee of an organisation to achieve performance excellence.
In online learning, the learner chooses when to learn, does so at his/her own pace and is in control of the learning. Therefore, the traditional linear approach with extensive reading of text and numerous slides of information are generally unsuccessful. Since the classroom dynamics are not present, the online approach must engage the learners, have them respond to questions, scenarios and make decisions as they are learning the content. Special links to Web sites or supplementary material make for an enriching experience. Web design companies need to create such websites that should be informative & interactive.
It is a false belief that with course content templates all that is needed is to pour in the content and have a finished product in a few hours. These become the page-turner courses that turn learners off to online learning. The cost-effectiveness of e-learning through web design is a subject of much debate as there is usually much upfront investment that can only be recouped through economies of scale. Web design and software development in particular can be expensive as can systems specifically geared for e-learning. The development of adaptive materials is also much more time-consuming than that of non-adaptive ones.
by: Keith McGregor
Advantages of e-learning often include flexibility and convenience for the learner especially if they have other commitments, facilitation of communication between learners, greater adaptability to a learner’s needs, more variety in learning experience with the use of multimedia and the non-verbal presentation of teaching material.
E-learning facilitates knowledge, competence, and process improvement. It helps learners apply contemporary techniques in the real world. It is a knowledge platform that assists in unlocking the potential within each employee of an organisation to achieve performance excellence.
In online learning, the learner chooses when to learn, does so at his/her own pace and is in control of the learning. Therefore, the traditional linear approach with extensive reading of text and numerous slides of information are generally unsuccessful. Since the classroom dynamics are not present, the online approach must engage the learners, have them respond to questions, scenarios and make decisions as they are learning the content. Special links to Web sites or supplementary material make for an enriching experience. Web design companies need to create such websites that should be informative & interactive.
It is a false belief that with course content templates all that is needed is to pour in the content and have a finished product in a few hours. These become the page-turner courses that turn learners off to online learning. The cost-effectiveness of e-learning through web design is a subject of much debate as there is usually much upfront investment that can only be recouped through economies of scale. Web design and software development in particular can be expensive as can systems specifically geared for e-learning. The development of adaptive materials is also much more time-consuming than that of non-adaptive ones.
by: Keith McGregor
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